The chronicle of an unforgettable year.
Our sixty years of industrial history. A goal or a point of departure?
The world has really changed in the past six decades. In recent years we have updated the technological side of our industrial process, taken the company forward, reinforced our brand and market position, exported our products throughout the world, proud of a genuine “Made in Italy” label and of the family business tradition. We have established mutual relationships of esteem and trust with customers, suppliers, employees, agents in the belief of our principles and of the social value of our business. We have defended ethical values which are often disregarded, in the knowledge that profit is the lifeblood of a company which wants to invest and believe in its future. There is no doubt that we derive great satisfaction from our work. It may be demanding but every day brings new challenges. However passion is the real secret. Our 60th anniversary is both an important time to glance back at the past and an opportunity to look forward our future. Sixty years with You, sixty years thanks to You.
Mostra Convegno/Glamour and water at T35.
During the week of the Mostra Convegno Expocomfort we organized a magical night to celebrate together our 60th anniversary. Flowers, water, a night of glamour in Milan, in the street dedicated to fashion, which saw the participation of our most important customers and stakeholders.
Really a growing emotion culminated in the final representation of a contortionist immersed in a water basin.
Agorà Award, National Silver for Best Integrated Communication. Deserved acknowledgment for a campaign that stands out.
In the year of its sixtieth anniversary Publitrust, Parigi’s communication agency, was awarded with Agorà National Silver for Best Integrated Communications, with reference to Parigi Industry 2010 advertising campain. The jury was composed of representatives of trade associations and institutions. Parigi’s campaigns were exhibited at the three-day show of the Communication of the Mediterranean Sea in Palermo.
“We grow an Italian product”, the campaign created by Publitrust, focuses on the ability of an Italian company to produce and defend the Italian product. It also brings out the creativity that only the courage of the leaders can produce.Click here to see the campaign
Days at the counter.
On occasion of the visits of installers and plumbers to several retailers selected in Lombardy, the great advantages of our innovative products were proposed and described and Parigi’s flexible hoses were distributed as free gifts to enable the installers to test our quality.
Over forty days organized for a total of approx. 1200 visitors, many appreciations from customers to Parigi Industry, recognized as a leading company in the field. The initiative will continue in the next year and may extend to other Italian regions.
Transformations, an industrial product becomes art!
Playing with the meanings and contexts, provoking ironically, displacing the audience to catch its attention. In the field of advertising you cannot leave out these rules. So it can happen that hoses become works of art. Parigi flexible hoses have taken shape into another dimension transforming themselves.
Six paintings of images from our campaigns were exhibited from 27th September to 2nd October at the new Library, San Gerardo in Monza. The event was included in the first edition of the Communication Week, being this one the only event that took place outside Milan.
Fu fu! An afternoon of celebration with our workers and managers!
A very important moment to celebrate these sixty years, an afternoon dedicated to you, your families, your children inside our plant in Monza, Via Velleia 19.
Sweets, cakes, paintings, tricks and illusions and at the end the comedian Fabrizio Fontana. A crescendo of jokes, laughter, fun. And then the giant cake and your affection, thank you!
Unconventional communication, courage or flash of inspiration?
At the headquarters of Confindustria Lecco, in the Meeting “Efficacemente” (letterally “efficaciously” but in this context a play on words meaning “efficacious mind”), we were chosen to present our 2010 Campaign. After a first introduction of the company by Laura Parigi, Giancarlo Cazzaniga of Publitrust reported on the themes of creativity which generated the 2010 campaign and all events related to it. The conference documents are available on the website of Confindustria Lecco.
October and November saw our company opening the doors to some high school students of our territory. Parigi adhered to "A day in the company," an initiative by ACTL Stage Counter and the Chamber of Commerce of Monza and Brianza and to the First National Day of Small and Medium Enterprises. On both occasions, the students were able to get in touch with the company "breathing", many of them for the first time, the business atmosphere, visiting offices, laboratories, manufacturing, dealing directly with the founder, meeting managers and employees and listening to their professional experiences. An experience that no doubt we will repeat in the future.